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- Sorting out influencer marketing, high Amazon conversions, and more | D2C Digest
Sorting out influencer marketing, high Amazon conversions, and more | D2C Digest
Weekly D2C News
Berkay Erol
August 14, 2024
Hey there, great people of the D2C community who are building fantastic things! This is your host Berkay writing.
Take a 5-minute break and dive into D2C Digest for a quick overview of what’s happening in the D2C market worldwide!
💪 Influencer marketing? Sorted!
Curious how a $50K influencer mistake turned into a game-changing strategy? In our latest podcast, Tomer Hen, co-founder of Switch Supplements, reveals how he moved away from traditional influencer deals to a more authentic, relationship-driven approach that’s now fueling his brand’s growth.
Tomer shares why sending free products to the right influencers can be more powerful than paid partnerships, and how this simple shift can boost your brand’s credibility and sales.
His top advice?
Avoid Paying Upfront: Build genuine relationships instead.
Focus on Ideal Customers: Choose influencers whose followers align with your target audience.
Consistency is Key: Engage with 50-70 influencers to create significant word-of-mouth momentum.
Want to know all the secrets to finding ideal influencers and building genuine connections that convert? Tune in to learn Tomer’s proven 5-step framework. 👇👇👇
💰 High fees but crazy conversions: A different perspective on Amazon
You might remember when I mentioned the frustrations many have with Amazon last week, particularly regarding IP protection 👇👇
At the time, it was about Sean Frank, CEO of Ridge Wallets, expressing his frustration after trying to upload a design patent and receiving a dismissive “stop contacting me” response.
However, this week, I came across a different perspective on Amazon that made me reconsider—it might still be a great marketplace after all.
While it’s true that Amazon has its challenges (and takes a hefty 15% referral fee and doesn't give you that valuable customer email) it also offers unmatched purchase intent and conversion rates.
For established CPG brands, advertising on top keywords can deliver conversion rates as high as 15-25%! Even with CPCs over $3-5, Amazon Sponsored Ads often offer the best ROAS, beating other channels—especially when paired with Subscribe & Save.
And let’s not forget Amazon's organic rankings—nailing those can drive huge returns without additional spend!
Despite the clear potential, many brands overlook Amazon’s growth opportunities, focusing too much on efficiency. But with the right segmentation and targeting, Amazon should be your most efficient channel for acquiring new customers.
Don’t sleep on Amazon. It might just be the game-changer your brand needs.
📱 Amazon, again: They partnered up with TikTok and Pinterest
Another Amazon news, but this is important.
Amazon has teamed up with TikTok and Pinterest, which will allow users to shop directly from Amazon without leaving these apps!
So by linking their profiles to their Amazon accounts, users can view real-time pricing, Amazon Prime eligibility, and more, making purchases directly from ads.
This collaboration is part of Amazon's strategy to integrate shopping into popular social media platforms (they already formed similar partnerships with Facebook, Instagram, and Snapchat).
With 28% of consumers already shopping via social media, Amazon is making it easier to buy products the moment they catch your eye.
How about that?
🚚 Finding a 3PL can be a pain in the back - but nailing the right questions can save you!
Finding the right 3PL partner can be a real headache, especially for enterprise businesses.
That’s why I wanted to share this valuable resource prepared by my friends at Fulfill.com. They've put together a super helpful guide to make sure you’re asking all the right questions before choosing a shipping partner.
It's especially helpful for enterprise-level RFPs, designed to help brands with $10M+ ARR compare multiple warehouse options.
About Fulfill.com
Fulfill.com helps brands find the perfect 3PL partners from a network of over 650 companies in 2,500+ locations. They match you with the best options, saving costs and improving fulfillment. Whether optimizing logistics or seeking new solutions, Fulfill.com connects you with top providers for efficient operations.
Check them out!
Are you following D2CVille on LinkedIn? We share daily wisdom nuggets and podcast highlights with successful D2C entrepreneurs. Check it out if you haven’t already for being part of a huge D2C community!