- D2C Digest
- Posts
- People bought without discounts on Prime Day, Shopify - YouTube integration, and more | D2C Digest
People bought without discounts on Prime Day, Shopify - YouTube integration, and more | D2C Digest
Weekly D2C news
Berkay Erol
August 28, 2024
Hey there, great people of the D2C community who are building fantastic things! This is your host Berkay writing.
Take a 5-minute break and dive into D2C Digest for a quick overview of what’s happening in the D2C market worldwide!
🤔 People kept buying items at regular prices on Amazon Prime Day and Walmart+ Week
As summer sales events like Amazon Prime Day and Walmart+ Week roll around, we often think of them as a hunt for the best deals. But a recent report from PYMNTS reveals there’s more to these events than just discounts.
Surprisingly, a significant number of shoppers—41% on Amazon and 44% on Walmart—picked up items at regular prices, showing that these events are about more than just snagging a bargain.
Generational habits also play a role in how people shop. Baby boomers and seniors tend to stick with discounted items, while Gen Z is more likely to mix it up, buying both on-sale and regular-priced goods.
Health and beauty products were a big hit, especially at Walmart, where 62% of shoppers added these to their carts. This could be because Walmart offers more budget-friendly options, while Amazon caters to those looking for a touch of luxury.
Another interesting trend is the tendency for shoppers to stock up. During Walmart+ Week, the average shopper bought 20 items, far more than the 11 items purchased during Amazon Prime Day. Younger shoppers, particularly Gen Z and millennials, were the most eager to fill their carts, focusing on deals and essentials.
Resource: Pymnts
🤝 Shopify’s integration with the YouTube Shopping Affiliate Program
Shopify has just made it easier for merchants to connect with customers through YouTube. With over 30 billion shopping-related videos watched on YouTube in 2023, this new integration lets viewers buy products directly from their favorite creators' videos.
If you’re an eligible Shopify Plus or Advanced merchant in the U.S., you can now join the YouTube Shopping Affiliate Program. This means you can collaborate with thousands of YouTube creators who can feature your products in their videos and live streams, allowing viewers to shop while they watch. Plus, you’ll get valuable insights into which creators and content drive your sales.
This is a big leap in the "shop while you watch" trend, offering exciting opportunities for both merchants and creators.
Check out Shopify President Harley’s post about this new integration 👇👇
📢 Temu invites European sellers to join its platform
Temu is now inviting European merchants to join its platform, offering a chance to reach a broader audience.
As a seller, you’ll be in charge of your product assortment, inventory, and shipping, while Temu sets the prices that consumers see.
After quickly growing through a consignment model, Temu introduced a local-to-local option earlier this year, where sellers manage their own shipping. This gives international merchants a great opportunity to benefit from Temu’s increasing popularity, especially when it comes to faster deliveries and offering larger items to Western consumers.
The platform’s new marketplace model was launched in the U.S. this spring and has now opened up for registration in Europe. To sweeten the deal, Temu is waiving fees and commissions for now, and even offering free advertising on the platform—though it’s unclear how long these benefits will last.
Temu has made a big splash in Europe since its arrival last year, quickly becoming a favorite for many, with one in three Germans already making purchases on the platform. However, its rapid rise has sparked concerns among European interest groups, who are calling for stricter enforcement of regulations to ensure fair competition as platforms like Temu continue to grow.
SPONSORED
Are one-time shoppers stalling your growth?
Initial growth might come from one-time shoppers, but over time they can stall your upward trajectory, causing challenges like low ROI on ad spend, perpetual discounting and low email engagement.
These 49 retention best practices will help you drive growth by delivering better customer experiences and converting more one-time buyers into returning customers
Get the guide and secure more second purchases now!
