Most desired Christmas gifts, Gen Z is gonna buy more, 70% Latico's sales are from a single video | D2C Digest

Hey there, great people of the D2C community who are building fantastic things! This is your host Berkay writing.

I know it’s Christmas time and it’s indeed a busy season for DTCs.

But take a break for 5 mins and dive into D2C Digest for a quick overview of what’s happening in the D2C market!

🎅 Speaking of Christmas, do you know what are the most desired Christmas gifts by U.S. consumers?

According to data released by Statista recently, money tops the list of most desired Christmas presents, followed closely by vouchers or gift cards.

This sort of proves the practicality of the average US consumer.

Following those, apparel items seem to be the highest in demand with 35% of all participants saying they want to get some kind of clothing piece. Good news for apparel DTCs, but it is not unexpected tho!

And the list continues with foods and drinks, electronics, books, and so on.

🤔 But remember, this is the preference of US consumers. What do you think Europeans want as a Christmas gift?

📈 Klaviyo reveals Gen Z is more optimistic about the economy and tends to spend more

Klaviyo recently published its annual Consumer Spending Report for 2023 in partnership with Qualtrics.

The report reveals interesting insights about how Gen Z perceives the future.

According to Klaviyo, younger consumers, particularly Gen Z and millennials, are more optimistic about the economy than older generations. Despite 91% of respondents being impacted by inflation in their current spending habits, the younger demographic is more likely to increase spending on discretionary items, little luxuries, "dupes," and gifts during the holiday season.

While 69% of all consumers state that inflation is affecting their future spending plans, Gen Zs and millennials are more positive about the economy, and they are more likely to increase their spending, especially during the holidays.

Finally, it seems consumers intend to predominantly shop online during the upcoming holiday season, especially in the months leading up to the holidays.

Anticipated holiday spending is expected to be consistent with previous years, with an average expenditure of $745 on holiday gifts.

Check out the rest of the report for more interesting insights!

🎥 This one video ad is responsible for over 70% of Latico’s sales

We all know Latico, right? The US-based family-run handcrafted leather DTC.

The other day, Ben, their Head of Ecommerce, revealed that over 70% of their sales are coming from a single ad they run on Facebook.

And here it is:

How cool is that!

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