📦 Inventory is the name of the game: Becky Bavli from T is for Tame | D2C Stories

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I know you’re all a bit busy, but just give yourselves a 10-mins break for some D2C inspiration.✨ It's Berkay, your host, coming to you today.

Here is another edition of our D2C Stories series where we showcase successful D2C entrepreneurs for some inspiration! This time, we put Becky Bavli under the spotlight, who is rocking it with her natural baby haircare brand, T is for Tame!

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👶 Inventory is the name of the game: Becky Bavli from T is for Tame

In the 15th podcast episode, we had an insightful chat with Becky from T is for Tame, focused mostly on inventory issues!

A Madison Avenue ad pro with a knack for brand strategy, Becky's journey began in big-budget campaigns for major clients, navigating the details of consumer preferences and market trends.

But inspired by the struggle to find good baby hair care, Becky turned personal need into a solution! Through trial and error with her local mom crew, she crafted T is for Tame, backed by extensive testing and feedback.

You can listen to the episode on Spotify, Google, or Apple Podcast!

Here are some highlights from our chat:

🔍 Brand Identity. The name "T is for Tame" isn't just catchy; it's versatile. With broad appeal beyond kids, the brand found unexpected fans. It's a name that knows how to make friends across age groups.

🌿 Natural Wonderland. Becky is a natural ingredients advocate, extensively using organic coconut oil. She insists on transparency, encouraging consumers to research unfamiliar ingredient names for a safe and informed choice.

🧐 Is it a bad time to start an ecommerce business? Yes, she acknowledges the increased competition, especially for attention from moms whether they're working or at home. But, she still remains optimistic, believing that a killer idea can still break through the noise.

🛒 Walmart and Target. Becky thinks the future of her brand is in retail. So with victories like launching in 600 Walmart stores, T is for Tame is making its mark on physical shelves, backed by top-notch inventory management and consumer-tested products.

💼 Retail Precision: Stepping into retail spaces like Walmart and Target demanded precision. Before the plunge, extensive preparation with a retail strategist and a rock-solid 3PL system ensured a smooth process from order handling to product placement on shelves.

📊 Inventory Game Strong. That’s why Becky takes inventory management seriously, employing Finale as a slick management software. Finale connects her to various platforms and provides real-time information, especially crucial on platforms like Amazon.

“I don't know. I don't know. I don't sleep. I do not sleep between twins and a business that's everywhere!”

📈 Doubling sales. Despite a production cycle of four to five months, Becky's team managed to double up on sales on Amazon this year. The inventory hustle is real, but their dedication paid off with the introduction of a hot new hair gel that quickly became a market favorite.

⚠️ Out of Stocks. Becky's no stranger to the challenges of going out of stock. She learned the hard way that it takes about a month to bounce back after restocking inventory. While it comes with disruptions and financial setbacks, the experience taught valuable lessons in resilience and preparedness.

📱 Social Media game. Becky's social media game is on point, with Facebook and Instagram taking center stage. Targeted ads on repeat are the playbook and word-of-mouth in mom-centric Facebook groups is a secret weapon that keeps the buzz alive.

💬 Content. Becky relies on before-and-after videos for product showcases. While user-generated content has its charm, she prefers the carefully curated touch of their own videos, maintaining brand consistency.

💰 CACs. Somewhere between $14-16.

💡 Increasing AOV. Utilizing tech tools like Recharge for subscriptions and a survey to address common queries, Becky is into the upsell game.

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