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- Everyone loves their idea, but do you actually solve a problem? 🤔
Everyone loves their idea, but do you actually solve a problem? 🤔
How can you know if you're actually solving a problem? By staying grounded in data!
Berkay Erol
August 06, 2024
Hey there, great people of the D2C community who are building fantastic things! This is your host Berkay writing.
Here is the second edition of our new series where we share the best ecom tool stacks from the most successful D2C brands worldwide! Hang on tight, because the best toolstacks are coming your way!
💪 Sweatpants + Overalls: Swoveralls
In the third episode of our podcast where we host successful D2C entrepreneurs, we had a wonderful conversation with Kyle, Founder and CEO of USA-based clothing brand, Swoveralls.
Back in 2015, Kyle identified a trend: every month, approximately 500-1000 people were searching for "sweatpant overalls" on Google.
“It seemed there was already a demand that I would have fulfilled.”
But then the question is, if there is really a demand, or is it just wishful thinking?
“You come up with an idea, and of course, your idea is great. Because it came out of your own brain. But how many other people care about that?” Kyle questions.
He has experienced this firsthand and thinks one of the major mistakes entrepreneurs make is assuming everyone will love their idea just as much as they do. Overestimating the demand for your product is a common error, he notes.
His advice? Stay grounded in data. Rather than relying solely on intuition, gather solid evidence that the problem you're addressing genuinely concerns your potential customers.
To achieve this, Kyle uses a range of excellent top-tier tools that provide extensive data for his business.
Let’s take a look at their tool stack at Swoveralls
 | 📊 Attribution: Triple Whale An obvious choice for many brands: It helps centralize the metrics from all the tools you use, right into your pocket. |
 | 👣 Conversion tracking: Elevar Top-notch tracking app, which can be integrated with Klaviyo, Google, and Meta. |
 | 🧠 Business intelligence: Polar Analytics Polar promises you'll "never spend your Monday doing manual reporting again," and we think that's fantastic! |
 | 📦 Inventory optimization: Fabrikator A top-class tool that helps in forecasting demand, planning inventory, and replenishing on time. |
 | 🤝 Customer service: Siena AI Empathic AI customer service that's almost human, which is designed for ecommerce. |
 | 🫂 Loyalty: Rivo Loyalty & Referrals We love that Rivo offers a fully customizable loyalty and referrals platform that is actually built for fast-growing DTC brands! |
Well, Kyle uses more tools than these. Check their full tech stack out at D2CVille.com, along with hundreds of other D2C brands and ecom tools!
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