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- Coupon leakages, Amazon Prime Day, and Celebrity Brands | D2C Digest
Coupon leakages, Amazon Prime Day, and Celebrity Brands | D2C Digest
Weekly D2C News
Berkay Erol
June 26, 2024
Hey there, great people of the D2C community who are building fantastic things! This is your host Berkay writing.
Take a 5-minute break and dive into D2C Digest for a quick overview of what’s happening in the D2C market worldwide!
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🗓️ Amazon announced this year’s Prime Day dates. Are you ready?
Important news for merchants who are selling on Amazon!
Amazon's Prime Day 2024 is set for July 16-17. This 48-hour event is exclusive to Prime members and features massive discounts on almost all categories.
As all of you know, Prime Day is Amazon's biggest annual sale, with brands offering their lowest prices of the year. Competitors like Walmart, Target, and Best Buy also host their own sales around this time, creating a boom in shopping activity.
For instance, Target Circle Week runs from July 7-13, and Walmart Deals are from July 8-11.
Did you see our Peak Season Playbook?
Prime Day will take place in over 20 countries, including the U.S., UK, Canada, Germany, Japan, and more, providing a global opportunity for merchants. So are you prepared?
So to get ready for the crazy days ahead, you may wanna check out our Peak Season Playbook, featuring an extensive checklist crafted with insights from industry experts!
Here is a quick snippet.
📢 More celebrity brands!
The D2C landscape is already tough, but it’s getting even more competitive!
You know nowadays every celebrity and influencer has their own brand. We even talked about it with Camille Barreto, Founder of We Are ME Cosmetics, a successful haircare D2C from the USA.
Two high-profile influencers are joining the trend: Jake Paul with his men's skincare line and MrBeast with his upcoming beverage brand.
Jake Paul’s Skincare Line: W
Jake Paul, the YouTube influencer-turned-boxer, has announced the launch of "W," a skincare line targeted at men. This brand aims to disrupt the stagnant men's grooming market by offering affordable products priced under $10. Available at Walmart and later on Amazon, W’s initial offerings include body wash, body spray, and antiperspirant deodorant, with plans to expand into shampoo, conditioner, and more.
Paul sees a gap in the market, noting that men are increasingly interested in personal care. From 2018 to 2023, men's grooming grew into a $28 billion industry globally, and it’s projected to surpass $100 billion in the next four years.
Btw, do you think he stands a chance against Mike Tyson?
MrBeast’s Beverage Brand
MrBeast is also venturing into the D2C market with plans to launch "Beast Beverages." This move comes amid his ongoing legal battles over the MrBeast Burger franchise. Although details are scarce, the beverage line could include sodas, energy drinks, or sports drinks, positioning it to compete directly with brands like Prime Hydration, co-founded by fellow influencer Logan Paul.
MrBeast has already seen success in retail with his Feastables snack brand, which quickly sold out across the United States following a rebrand. His established relationships with major retailers like Walmart and Target will likely facilitate the introduction of Beast Beverages to a broad audience.
I am genuinely curious to what extent these influencer brands could be successful, but for that, we need to wait and see 🤔 What do you guys think?
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