BFCM Records, US ecommerce growth, Snoop Dogg going smokeless | D2C Digest

Hey there, great people of the D2C community who are building fantastic things! This is your host Berkay writing.

I trust everyone had a fantastic Black Friday Cyber Monday season!

Let's dive into the D2C Digest for a quick overview of what’s happening in the D2C market!

😮 Black Friday Cyber Monday Record with $9.3 billion in sales & some stats

Shopify merchants achieved an unprecedented Black Friday record, generating a record $4.1 billion in sales, reflecting a significant 22% increase from the previous year.

When the entire CBMF period is considered, the number is much higher: $9.3 billion!

🕛️ The shopping boom reached its peak at 12:01 p.m. EST on Friday, with an astonishing $4.2 million in sales per minute.

👕 The hottest product categories included clothing, personal care, and jewelry, with an average cart price of $110.71.

🇺🇸 The top-selling countries were the US, UK, and Canada. The top-selling cities included Los Angeles, New York, and London.

🚢 15% of total orders were made across borders, showcasing the global reach of Shopify merchants.

📈 There was a notable 33 percent year-over-year increase in global sales made on Shopify Point of Sale, emphasizing the platform's growing influence in both online and offline retail spaces.

😮 But, U.S. ecommerce experienced the slowest growth in a decade, with over $1.1 trillion in sales in 2023

Ecommerce sales in the United States are anticipated to surpass $1.1 trillion in 2023, meaning significant growth from the $1 trillion recorded in 2022, as reported by the Department of Commerce.

Despite a 7% growth rate in 2023, it represents the slowest expansion since the 2009 recession.

Marketplace Pulse's analysis indicates that the current ecommerce landscape is 14% above the theoretical trendline based on pre-pandemic forecasts. Adjusted for inflation, this year's 7% growth rate is considered smaller.

While industry giants like Amazon, Walmart, Shein, and Temu have outperformed the 7% growth rate, smaller players in the market may have experienced negative growth, according to Marketplace Pulse.

Over the past decade, a growth rate of 14-15% was standard, with acceleration and subsequent deceleration during the pandemic. That’s why the 7% growth rate observed this year is seen as a potential bottom, with expectations of future acceleration to 9-10% growth in the coming years.

You might be curious why these stats from the US are relevant to you, or maybe you've just had an awesome Black Friday and aren't too bothered.

But better to watch out and keep an eye on the industry 😬 

Snoop going smokeless, and it's not what you think!

Snoop Dogg surprised everyone by declaring he was done with smoking on Instagram a couple of weeks ago.

But turns out, he meant he's going "smokeless" with a cool Solo Stove fire pit!

Solo Stove named him their official "smokesman" to banish backyard smoke.

😅 So, no worries, Snoop's still keeping it chill in his own clever way!

Quick reminder: We offer great discounts on fantastic Shopify tools, like Fabrikatör Inventory Assistant, Growth Suite, and ReturnX. But there are many others on the list. Just reach out to us for discounts!