- D2C Digest
- Posts
- Amazon Trademark Infringement lawsuits, BFCM CRO tips, and more | D2C Digest
Amazon Trademark Infringement lawsuits, BFCM CRO tips, and more | D2C Digest
Weekly D2C News
Berkay Erol
September 25, 2024
In partnership with
Hey there, great people of the D2C community who are building fantastic things! This is your host Berkay writing.
Take a 5-minute break and dive into D2C Digest for a quick overview of what’s happening in the D2C market worldwide!
👮♂️ Amazon Files Lawsuit Against Fake Trademark Infringement Notices
A couple of weeks ago, we reported how Amazon is considered to have become a marketplace knockoff product by some seasoned merchants who have been on the platform for years. Here are the details 👇
However, we recently read that Amazon isn't messing around when it comes to protecting its sellers and customers.
Their Counterfeit Crimes Unit just filed another major lawsuit against companies accused of tricking the system to get their competitors removed from Amazon.
The defendants allegedly obtained invalid trademarks, used them to get into Amazon's Brand Registry, and then submitted false claims to boot their rivals off the platform. Amazon says this behavior harms the entire retail supply chain, and they’re determined to stop it.
Since launching the Counterfeit Crimes Unit in 2020, Amazon has blocked millions of fake accounts and products. With machine learning tools in place, they’re constantly improving their ability to detect counterfeit activities.
This latest lawsuit shows they’re serious about taking action and supporting the integrity of their marketplace.
If you're selling on Amazon, it’s a good reminder: Play fair or expect Amazon’s legal team to come knocking. 💼
✅ BFCM CRO Tips
Are you working on your BFCM prep checklist?
Make sure these 10 tasks are on your radar for a smooth and successful event!
Pilothouse shared some fantastic CRO tips that are worth implementing:
1️⃣ Create Event-Specific Landing Pages
Build pages dedicated to Black Friday, Cyber Monday, and Christmas. Highlight top deals, exclusive bundles, and limited-time offers to create urgency.
Remove any unrelated content to keep customers focused.
2️⃣ Optimize Your Site Speed
Use tools like Google PageSpeed Insights or GTMetrix to ensure fast load times. Anything over a 5-second First Contentful Paint will increase bounce rates and cost you valuable traffic.
3️⃣ Use Countdown Timers
Add timers on landing and product pages to emphasize urgency for limited-time deals. This encourages customers to act fast and convert quickly.
4️⃣ Focus on High-Impact CTAs
Test CTAs like “Shop Now” or “Ends Tonight” through A/B testing to find which drives the most conversions before the sale peaks.
5️⃣ Leverage Social Proof
Feature customer reviews, testimonials, and social media mentions, especially if your product is seasonal.
6️⃣ Bundle Offers to Increase AOV
Create holiday bundles or “Buy X, Get Y” offers. Focus on complementary products and highlight the savings to encourage higher-order values.
7️⃣ Optimize For Mobile
With most ad traffic coming from mobile, ensure your site is fully responsive. Test using tools like BrowserStack for a seamless mobile experience.
8️⃣ Launch Flash Sales and Exclusive Offers
Use flash sales or limited-time discounts, like “Today Only: Extra 15% Off,” to build excitement and urgency.
9️⃣ Optimize Pricing Tiers
Offer tiered pricing to increase AOV, like “Spend $100, Get 20% Off.” This is crucial during a time when CPMs and click costs are high.
🔟 Simplify Navigation and Checkout
Make your deals easy to find and your checkout process smooth. Avoid complex add-to-cart flows and ensure your offers are clear.
These steps will set you up for a successful BFCM!
Customers Won’t Buy If You Don’t Offer Their Preferred Payment Option
Offering enough payment options while keeping everything running smoothly has always been a tough game.
A recent PYMNTS and Spreedly report sheds light on how payments orchestration is helping platforms manage complex payment systems and build stronger merchant relationships.
Why does this matter?
Consumers want more ways to pay.
And here’s the kicker—77% of shoppers say they’ll abandon their carts if their preferred payment option isn’t available. So, platforms need to make sure their merchants can meet these demands.
What’s the solution?
Payments orchestration.
Platforms often struggle to integrate multiple payment service providers (PSPs), with 80% of them unable to pinpoint why payments fail. This creates headaches, extra costs, and more work for teams.
Payments orchestration solves these issues by bringing everything into one streamlined system. It helps platforms onboard merchants quickly, connect to various payment gateways, and reduce payment failures (which cost U.S. businesses $81 billion last year due to false declines).
And it’s not just for eCommerce.
Payments orchestration is also a game-changer for nonprofits, unions, and other organizations that collect payments, donations, or dues. These groups often have limited tech resources, so having an easy way to manage multiple payment gateways can make a huge difference.
The bottom line?
Payments orchestration helps platforms stay competitive by giving them the tools to offer diverse payment options, onboard merchants easily, and enter new markets with confidence. This translates to happier merchants, satisfied customers, and long-term growth.
As the demand for flexible payments grows, platforms that embrace payments orchestration will be ready to meet the moment and thrive in this evolving landscape.
Turn your Shopify brand’s email marketing into a profitability engine
Increase welcome flow revenue by 50%
Generate 15% more repeat purchases
Send shoppers to branded storefronts with a 20% conversion rate